| Position: | Senior Media Planner |
| Status: | CLOSED |
Company
Our client is a full-service branding and integrated marketing communications agency that serves business-to-business and consumer clients. The Agency's core deliverables are brand/business strategy, outstanding creativity and innovation delivered across an integrated, multi-channel marketing communications mix - underscored by a focus on achieving the metrics that move their clients' businesses.
Importantly, their emphasis is on working with brands that are committed to activation - that is, to accelerating awareness, driving demand, creating heightened momentum, re-positioning themselves to capitalize on opportunity or catapulting beyond perceptual/image issues, launching new products and programs - in general, to invigorating or re-invigorating themselves from the standpoint of brand and demand.
Responsibilities
- Participate in all aspects of clients' media campaigns
- Guide and drive multi-channel media planning across accounts
- Work as part of cross-functional agency team to develop and implement plans that measurably drive brand and demand
- Serve as source for best practices - within Agency and among Clients
- Work closely with creative and account teams
- Research and lead the adoption of progressive and out-of-the-box media approaches and channels/venues
- Assist in formulating, writing and presenting campaign/media recommendations
- Implement and optimize media plan
- Monitor, analyze and report on campaign results
- Manage budgets, authorizations, insertion orders, reconciliations
Requirements
- Bachelor's degree
- A minimum of 3-5 years of media planning
- Strong interactive media skill set along with good knowledge of interactive, print and outdoor
- Conversant with demand generation techniques
- Interest in SEM/SEO and Web 2.0 social marketing techniques
- Direct marketing a plus
- Ability to work on multiple projects with short deadlines
- Experience analyzing complex data, market research and formulating actionable plans
- Strong verbal, written, presentation, analytical, communication and time management skills
- Experience with 3rd Party Adservers
- Extreme detail orientation, as well as organization, enthusiasm, passion, creativity and commitment
- The ability to work well with a team; function as a leader and also work independently
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