Readers Speak Out
On members' minds: modeling, database
strategy and the job market
|The DMA Insider|
Summer 2001, page 8
Member Forum: "your opinion"
The lucrative fantasy connected with dot-com employment has come to an end. The job-to-job roller coaster ride and get-rich-quick dreams are no longer a part of the landscape. Job seekers - both young and seasoned - are getting a cold splash of reality as potential employers overlook the dot-com compensation package and begin negotiations as though the former salary did not exist.
Picture this: A direct marketing veteran who jumped ship to join a dot-com startup for an outrageous number of stock options expects his foray back to the more traditional marketing world to bring him up the next rung in the compensation latter. However, companies are reluctant to base a compensation package on sky-high dot-com salaries. Instead, they give offers based on pre-dot-com compensation with a moderate increase.
Welcome to jobreality.com, where you need to look at the whole opportunity: responsibilities, growth, challenge, stability - and then salary. It's the real post-dot-com world.
Victoria James Executive Search, Inc.